BUILDING
PRODUCTS
IS HARD

Minimize risk, solve real problems, and make an impact on the market

BUILDING
PRODUCTS
IS HARD

Hey there! I’m Ezequiel Buceta a product lead from Argentina.

I'm a serial entrepreneur who believes tomorrow deserves bold ideas, impactful innovation, and social responsibility. As a Product Lead with over 10 years working in tech and on B2B/B2C SaaS products, I have deep knowledge of product management, agile design and development, product and company strategy, and product teams.

Bachelor in Computer Science
Universidad CAECE - Buenos Aires

Senior Product Manager Certificate
Product School

Apply AI to your business

Take advantage of AI to accelerate processes and efficiency throughout your products and teams.
Or use AI to solve new problems and increase your outcomes exponentially.

Grow your business

Focus on achieving the right outcomes, not just output. Identify what is important for the business and develop a strategy for success.

Find Product-Market Fit

PMF is crucial for a business to succeed. Discover what your clients truly want and are willing to pay for. This is the first step toward growth and scaling.

Avoid the build trap

Stop investing in features or products that no one wants. Instead, focus on initiatives that deliver significant impact.

Minimize the risk of your ideas

Everyone has great ideas, but not all will succeed. Experiment and gather real evidence based on data to achieve the results you want.

METHODOLOGY

1. Strategy

First, we craft the right strategy by understanding the market, users, competitors, and technology. We implement frameworks like OKR to align everyone and set the right direction.

2. Discovery

Once the KPI to improve is defined, we’ll begin a discovery process to understand the various pains and challenges that could benefit the company. This involves interviewing users, running experiments, and building high-fidelity prototypes.

3. Development

Large developments are expensive and come with high risks. Minimize these by using MVP (Minimum Viable Product) and MLP (Minimum Lovable Product), and provide the development team with the context and tools they need to perform at a high level.